About Me

Yahda bridges product strategy, business thinking, and UX/UI to build user-centred digital platforms with measurable impact. With experience owning and delivering end-to-end products, she specialises in transforming user insights, data, and complex requirements into intuitive, scalable solutions.

 

She has worked across financial, consulting, technology, travel, social enterprise and marketplace products, where she has led discovery, research, requirement definition, UX/UI design, and performance analysis. Yahda collaborates closely with cross-functional teams across design, delivery, marketing, and strategy to align user needs with business and operational goals.

 

With a hybrid background in product management, product ownership, and design, together with her fluency in product discovery, research, and data-informed decision-making, she brings a holistic perspective, structured product development, balancing usability, growth, and long-term value creation.