About Me

Yahda bridges corporate strategy, business thinking, product development, and user-centred design to build digital products and strategic initiatives with measurable business impact. With experience across end-to-end product development and business transformation, she specialises in translating complex business objectives, market insights, data, and user needs into scalable solutions and actionable strategies.

She has worked across financial, consulting, technology, travel, social enterprise, and marketplace sectors, leading initiatives spanning product discovery, strategic planning, research, requirement definition, UX/UI design, and performance analysis. Yahda collaborates closely with cross-functional stakeholders across strategy, product, operations, marketing, design, and delivery to align organisational goals with customer and operational value, translating objectives into practical, sustainable execution.

With a hybrid background in product strategy, product management, and design, she brings a structured yet adaptable approach to solving complex business and customer challenges, balancing innovation, scalability, and long-term organisational value.