Digital Transformation Project: Building Business Frameworks
A strategic digital transformation project focused on repositioning tourism experiences for domestic travellers by redesigning the value proposition and business model to strengthen local economies.
Designed to meet travellers' needs, Guest Access Mode allows users to explore travel content, recommendations, and core features freely from the first tap.
Digital Transformation Project: Samut Songkhram Digital Travel Pass
Scaled the tourism transformation initiative by launching a digital Travel Pass and activating a merchant ecosystem to deliver sustainable value for travellers and local businesses.
An online travel marketplace, allowing users to discover, purchase, and manage travel experiences and entry tickets for Thailand's attractions and activities - all from a single digital interface.
