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See all strategy & research projects here :)

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Social Enterprise Project Phase #1: Building Business Frameworks

A comprehensive redesign of TAGTHAi’s website to enhance usability, streamline user flows, and align with traveler behaviour. This project focused on improving visual hierarchy and  mobile responsiveness to deliver a seamless experience across platforms.

Strategy
Product Design
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Design My Trip: Personalised Travel Itinerary with AI

Create & customise your own travel itinerary by Google’s AI based on personalised experiences to fit everyone’s interests & schedules

Product Design
Strategy
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TAGTHAi: Guest
Access Mode

Designed to meet travellers' needs, Guest Access Mode allows users to explore travel content, recommendations, and core features freely from the first tap.

Product Design
Strategy
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Social Enterprise Project Phase #2: Samut Songkhram Pass

A comprehensive redesign of TAGTHAi’s website to enhance usability, streamline user flows, and align with traveler behaviour. This project focused on improving visual hierarchy and  mobile responsiveness to deliver a seamless experience across platforms.

Strategy
Product Design
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TAGTHAi:
Tickets & Tours

An online travel marketplace, allowing users to discover, purchase, and manage travel experiences and entry tickets for Thailand's attractions and activities - all from a single digital interface.

Product Design
Strategy
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RISE Apparel

An imaginative voyage of digital product development, crafting and redesigning an application through Design Thinking :)

Product Design
Strategy
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Academic Research

All about scholarly exploration and research I did during my academic years

Research
University
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