Flavoured ice cream project & Design Tribes!
Explore Accenture's internal project that is full of creativity, knowledge, and fun 💜
Table of Content
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Accenture Thailand Flavoured Ice Cream: We Are One Event
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Design Tribes: Accenture Song’s Sharing Session
Accenture Thailand Flavoured
Ice Cream: We Are One Event 🍦
Helped produce marketing videos for Accenture Thailand’s ice cream campaign, showcasing core values and employee creativity.
Position
Content Creator, “Voice of People” Team (Creative Production Team)
Overview
As a global company aiming to focus more on innovation and younger generation, Accenture Thailand decided to come up with an idea of having its own ice cream flavour to represent the core value of the organisation. In this campaign, Accenture’s Country Managing Director let employees come up with an ice cream flavour of their choice and provides an explanation of how the flavour relates to Accenture’s core values. The ice cream flavours of the final candidates are ‘Ingenuity’ and ‘Futurity’.
Related to the campaigns, Accenture would like to make ice cream marketing promotional videos to present in We Are One Event (Accenture New Year Party 2023), campus tours, and other external events to attract university students and fresh undergraduates to join the company with the key message of ‘Everyone’s voice has been heard.” As a result, I was a part in the production team to help manage the content production for the videos.
Responsibility
Was a part of the Voice of People team (production team) in creating content for ice cream promotional videos
Contributed a video script for final candidates and helped edited the video production
Team Members
(7 members)
Project Lead (1)
Content Creator (1)
Graphic Designers & Video Editors (2)
Coordinators (2)
Duration
1 month
Appreciations
Yahda (Kamm) has been instrumental in making our Voice of People Accenture Ice-cream a success! She helped with the entire Content Design and Marketing, from understanding the story behind the 2 flavours to be able to craft the script for the copywriting and ultimately the video that was shown to all 3,000 people of Accenture Thailand before the final vote! I was very impressed that Kamm managed all the storyline and video talking all by herself, which was crucial in the very tight timeline that we have. Kamm’s efforts go beyond just internal, as the video and PR that we have done has going to the public and also global!
Yahda can feel very proud that each cup of Accenture icecream has a QR code that scans back to her video! Looking forward to continue working with you on the ice-cream materials and new projects next year na! Thank you again and I truly appreciate na!
I worked with her Kamm on an internal project called Accenture Ice-cream. She used her UX writing skills to help us write scripts for our interviewees and help prepare them to be ready for a recoding. She is professional and can handle her job very well. I really appreciate her help on this internal project and look forward to working with her in the future.
Chanatakanchn Thongchai
Senior Interaction Designer (Senior UX Designer)
Puriphat Chantavarin
Managing Director - Client Groups, Financial Services
Behind the Scenes
Design Tribes: Accenture Song’s
Sharing Session 🎨
The design knowledge sharing session that every designer dreams of!
Position
Content Creator
Overview
Design Tribes is a sharing session of Accenture Song (Design Pillar) that was held in order to let all members under the design team take turn to share their experiences, challenges, ways of work, and any kinds of sharing that would benefit other members of the team.
As a content designer, I was responsible for sharing the topic ‘Storytelling’ with other content designers to understand the practice of bringing content to life. The power of storytelling techniques allows both content and visual designers to create a narrative that can grab attention, elicit emotion and create a deeper emotional connection with users.
Team Members
(7 members)
Content Design Manager (1)
Content Design Assistant Manager (1)
Senior Content Designers (4)
Junior Content Designers (2)
Memories from the Events
