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See all my works here :)

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Digital Transformation Project: Building Business Frameworks

A strategic digital transformation project focused on repositioning tourism experiences for domestic travellers by redesigning the value proposition and business model to strengthen local economies.

Strategy
Digital Transformation
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Design My Trip: Personalised Travel Itinerary with AI

Create & customise your own travel itinerary by Google’s AI based on personalised experiences to fit everyone’s interests & schedules

Strategy
Product & Design
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TAGTHAi:
Guest Access Mode

Designed to meet travellers' needs, Guest Access Mode allows users to explore travel content, recommendations, and core features freely from the first tap.

Strategy
Product & Design
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RISE Apparel

An imaginative voyage of digital product development, crafting and redesigning an application through Design Thinking :)

Strategy
Product & Design
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Food Ordering Journey Enhancement: Package Cross-Selling

A design challenge to improve food ordering experience by integrating a seamless promotional package purchase journey.

Product & Design
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Foreign Currency Deposit

A newly convenient experience of Foreign Currency Deposit Accounts that helps manage the risk of currency exchanging and international transactions with ease

Product & Design
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Accenture Internal Development: Ice Cream Projects & Design Tribes

Explore Accenture's Ice Cream Project & Design Tribes, a knowledge sharing session of Accenture's Design Pillar!

Collaboration
Creative
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Digital Transformation Project: Samut Songkhram Digital Travel Pass

Scaled the tourism transformation initiative by launching a digital Travel Pass and activating a merchant ecosystem to deliver sustainable value for travellers and local businesses.

Strategy
Digital Transformation
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TAGTHAi: Tickets & Tours

An online travel marketplace, allowing users to discover, purchase, and manage travel experiences and entry tickets for Thailand's attractions and activities - all from a single digital interface.

Strategy
Product & Design
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TAGTHAi Pass: Website Redesign Exploration

A comprehensive redesign of TAGTHAi’s website to enhance usability, streamline user flows, and align with traveler behaviour. This project focused on improving visual hierarchy and  mobile responsiveness to deliver a seamless experience across platforms.

Product & Design
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InfiniTel Customer
Self-Service

Enhancing and redesigning a customer self-service platform, ontegrating generative AI for the ultimate seamless experience. 

Product & Design
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Corporate Banking Portal & Business Content Style Guide

Crafting consistency: the role og a business style guide in shaping seamless user experience for the corporate banking web portal

Product & Design
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QR Cross Border Payment

Conveniently and securely scan QR Code to pay for products and services oversea

Product & Design
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Pomelo Fashion

A meaningful journey of my creative spirit: creative content marketing, livestream, and more 👀

Creative
Content Marketing
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Academic Research

All about scholarly exploration and research I did during my academic years

Research
Creative
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Voluntary Activities, Educational Events,and Fun :)

Me as a volunteer, event organiser, and
a team player :)

University
Volunteer
Fun
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